Fuller's earth, known across South Asia as Multani Mitti or “mud from Multan,” is a natural mineral clay that has been used in skincare for generations.
What is Fuller's earth?
It is a soft, clay-like material made up largely of natural minerals. The name comes from its historic use in cleaning and treating wool. Today it is best known as a cosmetic clay used in face masks and cleansing treatments.
Fuller's earth and your skin
Fuller's earth is naturally absorbent, which is why it has long been a popular ingredient in clay face masks, particularly for those with oily or combination skin. It is typically mixed with water into a paste and applied as a mask.
How to use it
- Mix a few teaspoons of powder with water or rose water to form a smooth paste.
- Apply an even layer to clean skin, avoiding the eye area.
- Leave for 10–15 minutes.
- Rinse off with warm water.
Always patch test on a small area first, and use as directed. For external use only.
Popular additions
Many people mix Fuller's earth with rose water, honey or a little almond milk to make their own masks at home.
Our Fuller's Earth (Multani Mitti) 250g is finely ground and packed in the UK. Explore our natural skincare range.